This Is The Greatest Surf Commercial Ever: “We Are Greater Than I”

This Is The Greatest Surf Commercial Ever: “We Are Greater Than I”

It shows how we are all connected, intrinsically co-dependent, and tied together for better and for worse.  The film features pro surfers Gabriel Medina, Mick Fanning, Sally Fitzgibbons and Malia Manuel, along with a combination of individuals, who define what surfing is and will be.  No individualism here, no ego, no celebration of one hero.  In surf, as in technology, one cannot reach the next level alone.  Without the people around us, without “We”, without “Us”, “I” is nothing.  Together, we make each other better.  Together, we push, we inspire, we challenge and redefine each other.  We Are Greater Than I.

Read more here: The Inertia

This Is The Greatest Surf Commercial Ever: “We Are Greater Than I” surf photo  This Is The Greatest Surf Commercial Ever: “We Are Greater Than I” surf photo  This Is The Greatest Surf Commercial Ever: “We Are Greater Than I” surf photo

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