An unholy establishment that makes the Western world look bad to the rest of the planet, but also rakes in more unique viewers than any other English language publication (read: a sure sign of the apocalypse).
Point being that Gabriel Medina is a surf celebrity. People love celebrities.
One of the more popular stories I penned – through grating teeth of resentment and forcefully reassuring myself that I was only there for the paycheck – was about Rihanna’s dog.
The type of place that regularly publishes content on Kim Kardashian’s butt or Gwyneth Paltrow’s love life. Shallow, trivial stuff. Basic, if you will.
Read more here: The Inertia