On top of the equity for Red Bull and footage for GoPro, both companies will help each other with cross-promotion and product innovation. “GoPro’s product and brand will have access to more than 1800 Red Bull events across more than 100 countries,” reads the press release. “The companies will share content rights on co-productions, and related content will be distributed across both Red Bull and GoPro’s digital distribution networks, including The GoPro Channel, Red Bull TV, Red Bull. com and in the Red Bull Content Pool, Red Bull’s media service platform.
GoPro’s mostly first-person perspective cameras played into that perfectly. “First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of productions and live broadcasts,” said Dietrich Mateschitz, founder and CEO of Red Bull. “As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.
The deal gives Red Bull an unspecified amount of equity in GoPro and ensures that GoPro will become “Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events. ” That means, of course, that everything you see from anything Red Bull–from contests to internet clips–will be on a GoPro.
Read more here: The Inertia