In partnership with Surf Concepts and Rip Curl, we are building an amazing collaboration that will be second to none. “When I was approached by The Enthusiast Network to develop this concept on the mainland for SURFER Magazine, I knew my goal extended way beyond the business element of this idea,” says Greg Saig, managing partner, Surf Concepts and Salt Life Restaurant Group. “We needed to create an intimate and iconic sense of place for the SURFER brand which has inspired the minds of every surfer across the globe to seek exploration through surf adventures, as well as, having led the media world throughout the entire surfing revolution for the last 60 years.
The Florida location will feature two main bars inside and an outdoor tiki bar area all serving great cocktails, as well as, a refurbished 1962 Airstream permanently set inside the venue offering a surfer-inspired menu. “Like SURFER [The Bar] on the North Shore, the new Florida venue was chosen for its iconic location near the Jacksonville Pier, along with it’s vibrant and supportive community,” says SURFER Magazine GM Tony Perez. “We look forward to fully embracing the locals and visitors and creating an authentic brand experience.
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