In an effort to raise awareness about the plastic pollution plaguing not just Bali but the rest of Indonesia and beyond, Corona announced today a name change from the “Corona Bali Pro” to the “Corona Bali Protected. ” The move is part of Corona’s continued partnership with international environmental non-profit Parley for the Oceans to rid 100 islands around the world from marine plastic pollution by 2020. “This name change is aimed at sounding the alarm on one of the biggest threats to the survival of the world’s oceans: marine plastic pollution,” reads the press release announcing the change. “It stands for the vision of turning Bali into a pilot project, a blueprint for solving this global environmental issue by implementing the Parley AIR Strategy.
Read more here: The Inertia