We raise the subject of course because in a marketing masterstroke the event at the 11th hour has been rebranded the Corona Bali Protected to highlight the global plastic crisis.
“It’s not 20-foot Cloudbreak, but it’s an Indonesian event that we’ve been crying out for and we should be grateful for that”. Welcome to Bali.
The world has come to Bali, from Jetstar flights vacuum-sealed full of Aussie bogans and Russian oligarchs, to rice paddies being drained and turned into boutique surf resorts it’s almost unrecognizable.
While contest crew were drinking sponsor beers in the pool at Komune resort this afternoon, fire-eyed men were taking turns lying in Uri Kropp’s ice bath after a day surfing beyond the Third Ledge at Cloudbreak.
When the WSL dropped Fiji from this year’s Tour schedule, deeming it too expensive and replacing it with a cheaper Bali knock-off, it was always tempting fate.
There’s undeniably a local problem, as anyone who’s duckdived at Canggu and come up with a diaper on their face will attest to, but most of the plastic in Bali comes from elsewhere. Riz add’s perspective.
You might remember Florence had dropped the giant alley oop early in that event, and we rushed to claim both Keramas and Florence as the standard bearers for progressive surfing.
It’s a bold move in cause marketing, but Bali has more than a plastic problem.
Read more here: Surfer Mag