After a few years of hard scoffing by most of the surf world (“it’s not a real wave,” they scoffed from their lineups while blowing takeoffs on two-footers. “It’s a mushburger! ”), people began to sit up and take notice. Gmac knew it was coming. “From the day we walked up to the Nazaré lighthouse eight years ago and witnessed the biggest waves we had ever seen, our goal has been to share the incredible country of Portugal with the world,” explained McNamara.
The campaign is the brainchild of Walter Chicharro, the mayor of Nazaré, and cost somewhere around $280,000. “Nazaré has reached one of its biggest levels of international promotion,” the proud mayor wrote. “Portugal’s tourism decided to use our wave as a promotion in the most mythical square in the world.
Read more here: The Inertia