It was the perfect location for “The Woodshop”, a cool kind of hands-on collective, composed of four artisans who share a love of working with their hands, rad design and surf.
Canham was once the art director of this very publication, and he’s since helped breathe visual life into the cherished Mollusk surf shops.
We called Canham to talk about surf art, how it feels to wear wooden pants (as you’ll see above) and why they dipped their toes into the apparel world.
Lately, Canham and his Woodshop brethren have been working with Vissla to bring a new line of work wear to the world.
There are a couple furniture makers, Luke Bartels and Josh Duthie, wooden surfboard legend Danny Hess and artist Jeff Canham.
It’s one of those things we’d been talking about for awhile, trying to design really high-quality and interesting workwear, but we never really had the resources.
I grew up in Hawaii, grew up surfing, I’ve always had a love for anything surf related but surf art has always sort of left a little bit of a bad taste in my mouth, most of it didn’t really resonate with me.
I just tried to put my own spin on it and bring my influences into it, whether it’s sign painting or lettering and graphic design.
Read more here: Surfer Mag