Tagged: Southern California

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Electric Unveils EG3 Goggle

Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in...

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Super Sunday at Salt Creek

In the middle of a perfect little swell, the Southern California slice of perfection turned on, and if the forecast is any indicator, it’ll stay on. Here’s hoping! Sunday at Salt Creek was one...

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Electric Launches Snow Helmet

The Mashman helmet’s design is a fusion of style and performance, combining the original styling of the early 1960’s era motorcycle helmets with lightweight materials, progressive fit and venting. “Our influences fuel our passions,...

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Captain’s Helm

Born and raised in Southern California, Abshere spent some time living in Los Angeles and at the time noticed some local retail models that captivated his imagination, and left him thinking he could create...