It also provides a solid background story to the initial creation of the now ‘lifestyle’ brand that is going from strength to strength in what is a saturated and brand-heavy global marketplace.
Live Passionately documents the story of a movement by the film’s namesake. It is a surf film with a unique twist.
More than just wheeling barrels and exotic locales (although there is plenty of that too), it’s a surf trip to make a difference.
Read more here: The Inertia