Lisa Andersen Tears Up at the Launch of Her New Roxy Collection

Lisa Andersen Tears Up at the Launch of Her New Roxy Collection

We were standing at the entrance of the Roxy store in Laguna Beach beside an Andersen shrine that included the following items: a Surfer Poll Wrestling Belt, an ISA trophy, a magazine cover with a blurb that read “Lisa Andersen surfs better than you” (duh), a contest jersey, a Bells trophy she won (which she rang in store) a photo from G-Land of Lisa with Kelly Slater and the full Momentum Generation, and a bevvy of priceless artifacts earned by a gal who ran away from Florida in 1985 to eventually become the queen of surfing.

While swimwear for (female) pro surfers is a pretty no-brainer thing today, awash in provocative Instagram imagery, Andersen was pioneering new territory –and ultimately a new industry for women in surfing. “It was at an important time,” says Andersen. “I happened to be part of the catalyst to launch this swimwear brand in the surf industry.

Read more here: The Inertia

Lisa Andersen Tears Up at the Launch of Her New Roxy Collection surf photo  Lisa Andersen Tears Up at the Launch of Her New Roxy Collection surf photo  Lisa Andersen Tears Up at the Launch of Her New Roxy Collection surf photo

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